It’s Saturday morning, and you’re longing for that double-soy-latte-triple-pump-espresso, frothed, at your local Starbucks, Tim Horton’s (eh), or Peet’s. Of course, as is typical, the line is out-the-door – full of boomer couples; hipsters with kids in tow; and the single, size 0 women, with “PINK” splashed across their skinny butts.
As you make your way through the queue – in the time it takes to build a small skyscraper – you’re just about there, when you hear this toddler squeak out an, “I’ll have a babyccino.” WHAT?? Actually all the texting slang pops into your head, “WTF, LOL, WTH, OMG,” etc.
And yes, you did hear correctly: BABYCCINO
As your mind races faster than Lady GaGa’s stylist, you wonder what in this caffeinated-world is a “babyccino?” Well, in my never-ending quest to inform and entertain you, the babyccino is not a drink size that’s smaller than a “tall” (which ironically is SB’s smallest size). It happens to be a non-caffeinated drink consisting of warmed, foamed milk for the toddler-set.
You’re thinking the same thing I did: “Are you kidding me?” Well, on the one hand, it could be looked at as over-indulging a toddler. Well, okay, that’s pretty much what it is. But, honestly, who was the genius who thought of this? I only wish this was something I concocted. SB has now pulled the coffee market from nearly cradle-to-grave.
These marketeers already had the tweens roped in with frappaccinos – the gateway drug to coffee, as they get older. And now, they have the toddlers bridging to tween-dom with the humble “babyccino.” That, my friends, is marketing with a capital “M!”
I shudder to think what will come next – hehehe:
Happy Friday, and good luck in that coffee line tomorrow. Hope you don’t have a lot of toddlers in front of you!
What do you think of the babyccino, and have you seen this in your local coffee shop?