For purposes of simplification, let’s assume you’re writing for your blog and blogging for your writing.
Most everyone who blogs wants to write about what they’re passionate about. It’s fairly easy to pin that down:
What do you love to do, think about, talk about, or live for, that you’re so excited about that you have to share it?
Most of you are probably already blogging or writing about what you’re fired up about. Now that you’ve got that focus, how do you find the people who are interested in what you’re writing about?
In other words, who is your AUDIENCE.
Just because you write something, doesn’t mean people are going to come to you to read it. One of the best ways to find your audience is to seek out blogs or writers who share your passion.
If you’re into humor – which I am – check out blogs or Google “humor” and see what pops up. Then read and comment on those blogs so that you connect and can learn and grow by learning what works and doesn’t work.
Love to laugh? Check out these truly funny blogs:
Maybe you’re into the more literary, serious-type pieces. Check out “writer blogs.” There are many good ones out there. Here’s just a couple that I’ve found to be excellent sources on writing:
* Jeff Goins – Jeff is a superb writer, with an amazing blog, newsletter, and writing platform. One of my favorite sources for inspiration.
* Rachelle Gardner – Rachelle is a literary agent with Books and Such Literary Agency. She brings a unique perspective to writing.
It takes time to build relationships and connect with like-minded bloggers and writers. This is NOT an overnight thing. But if you’re serious about blogging and writing, it will be worth the time and effort.
So, you’ve found your AUDIENCE, made some connections, and you’ve published a few posts on your blog. The next thing is very critical to your ultimate success.
B. BE YOURSELF
- “Always be a first rate version of yourself and not a second rate version of someone else.” Judy Garland
- “Be yourself; everyone else is already taken.” Oscar Wilde
- “You are you. Now, isn’t that pleasant?” Dr. Seuss
There’s no one like you. So don’t try to write with someone else’s voice, or try to copy their style. It won’t seem authentic and you’ll more than likely lose your AUDIENCE. If you try to be too funny, when you’re not; or too serious, when that’s not really your style, people will pick up on that.
On the other hand, BE YOURSELF doesn’t mean you can’t add bits of humor to your otherwise serious nature, or seriousness to your otherwise hilarious sense-of-humor. Just make sure your voice comes through and not someone else’s, that isn’t YOU.
You’re starting to have an AUDIENCE that follows your blog, who read and make good comments. This has developed as readers see you BE YOURSELF on your blog and in your writing. However, those readers won’t stay with you for long if you don’t have the “C” of the ABC’s.
WHAT you write is as important as the first two things. The expression in the blogosphere that “Content is king” is very true. You may not know that that expression derived from a short piece that Microsoft kingpin, Bill Gates, wrote back in 1996 (click here for article).
If your content is bad, it won’t matter what AUDIENCE you had, or if you BE YOURSELF. You’ve got to deliver the goods. And once you do deliver, you have to keep “bringing it.” Otherwise your readers will find someone else who can write your type of material consistently well.
Everyone faces those times when they feel they have to get a post out. It’s better to make sure it’s something your readers find worthwhile in some form, and that it jibes with what your blog is all about.
Bad CONTENT probably kills more blogs than anything else.
Just remember to challenge yourself, every time you sit down to write, whether you’re keeping your AUDIENCE in mind, staying true to who you are – BE YOURSELF, and that the CONTENT is very good, based on “A” and “B”.
What’s your experience with blogging and writing?
Do you have any interesting stories regarding any of the “ABC’s” above?