As we watched the NFL playoffs over the weekend, my wife and I were confronted – no, more like mugged – by the new Old Spice commercial “Smellcome to Manhood.”
Seriously, “Smellcome to Manhood?”
Come on, now. I’m flashing back to when my kids were very young, and they were developing their sense of humor: “It’s a joke, dad, get it??” Um, yes, “Smellcome to Manhood,” … I’m trying to get it.
For those of you who haven’t had the privilege of watching this, you’re really missing “something” … something twisted, something bizarre, and something that’s possibly the creepiest television commercial ever.
Apparently, marketing execs for Old Spice feel there are countless minion-mamas out there just “helicopter” parenting their boys-to-men all the way through to adulthood. Here are a few stills from the commercial:
“Beaches” isn’t just a movie.
Face it, moms out there – you’re all secretly wanting to pop up out of the sand on your son – and his date- at the beach, right??
I’ve seen this SO many times: Moms dangling from the back of their sons bumpers, and of course, sliding along in a laundry basket. This is the only way you can show you absolutely can’t let go of your son … or apparently his laundry.
Mom – the slithering serpent.
… and why not. Check out the pic of Old Spice Boy’s mom, squirming out of the couch like a snake. What you don’t get to see in this still shot is dear ol’ mom sliding across the floor and then getting all up onto her loveseat. The ad team must have been on serious hallucinogens when they come up with that idea. It pegs about a 15 on a one to ten scale “Crazy Meter.”
Chucky, Freddy Krueger, Hannibal Lector, and now Creepy Janitor-Mom.
What. The. OM Me!?!? Are you kidding me?
In a grotesque turn, this strange looking man below, wheels around, and BAM! … mom face appears – able to stalk her son, incognito. WOW. Marketing genius. Is it too late to change my career? I think I can do this marketing thing.
It’s interesting: Frequently you have a split, with some people loving, and others hating, a commercial. I’m not so sure that’s the case with this one.
Either way, after all this Old Spice freakishness, I have a new appreciation for the old Aqua Velva after-shave commercials. Retro, anyone?
If you haven’t seen the commercial, here’s the link:
What do you think? Marketing masterpiece, or massive failure?